A New Mattress Shopping Experience Launches Today: Casper

An apartment therapists confession: I really need a new mattress and have been putting it off for no good reason other than that its just one of those shopping experiences that friends seem to invariably end up stressing over and complaining about. I didn't want to go down an expensive, gazillions-of-choices, hard-sell-tactic-filled road. A new mattress online retailer launched today that aims to change that perception and take its part of the multi-billion dollar mattress industry by simply mak...